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QuestionPro eBook

Download our survey and data intelligence eBooks. Deep dive into advanced survey functions such as conjoint analysis and max diff, and learn about QuestionPro’s most valuable integrations.

eBooks | The Hacker's Guide to eNPS


The Hacker's Guide to eNPS

Improve your eNPS. Enrich your organization's employee experience.

eBooks | QuestionPro for Dummies

QuestionPro for Dummies

QuestionPro for Dummies

Developed by QuestionPro, you will learn how to create, distribute, and track effective online surveys.

eBooks | Critical Steps to Third-Party Risk Management

Third Party Risk Management

Third-Party Risk Management: Critical Steps to Safeguard Your Business Relationships

Learn how to identify and profile your organization's third-party risks. This ebook will teach you the steps necessary to managing risk exposure over time with QuestionPro Assessments.

eBooks | The Hacker's Guide to Employee Engagement

Employee Engagement

The Hacker's Guide to Employee Engagement

This ebook will teach you what employee engagement is and how workplace culture influences employee engagement. You'll learn from a range of topics covered under employee engagement and workplace culture.

eBooks | The Hacker's Guide to Online Surveys

Online Surveys

The Hacker's Guide to Online Surveys

Learn everything about the most effective way to collect organizational feedback through online surveys. This free ebook will teach you everything from the basic philosophy of surveying, collecting feedback and growth hacks from powerful online surveys.

eBooks | The Hacker's Guide to Customer Experience

Customer Experience

The Hacker's Guide to Customer Experience

The ultimate handbook for detailed understanding of Customer Experience - What it really is, how to implement it and above all, how to increase it using tested and concrete methodologies.

eBooks | The Hacker's Guide to Conjoint Analysis


The Hacker's Guide to Conjoint Analysis

In this ebook, learn how to conduct sophisticated research through Conjoint Analysis to better understand your customers and their purchasing decisions.

eBooks | The Hacker's Guide to MaxDiff

MaxDiff Analysis

The Hacker's Guide to MaxDiff

Learn about MaxDiff Analysis, its market research applications, and how top marketing strategists implement MaxDiff Questions to understand their target market’s decision-making psychology.

eBooks | Dynamic Online Surveys

Dynamic Online Surveys

Developing Dynamic Online Surveys

Find out how to develop dynamic surveys for your market research with the QuestionPro survey software tool. This ebook will provide you with step-by-step instructions, tips, and more!

Audience | Land of the Free and the home of the TAXED?

home of the TAXED

Land of the Free and the home of the TAXED?

The GOP tax bill passed the House vote on December 22, 2017. QuestionPro Audience conducted a nationwide survey of over 400 respondents from our registered voters panel to learn what Americans think about the recent tax reform.

Audience | How the Smart Speaker is Revolutionizing the Home

home smart speaker

How the Smart Speaker is Revolutionizing the Home

2017 was predicted to be the year of the smart home, but consumers are taking their time adopting the new technology. We polled over 450 respondents from our consumer panel to gauge their thoughts on the smart home.

Audience | 2018 Home Renovation Report

home Renovation Report

2018 Home Renovation Report

Did you know that homeowners are expected to spend nearly $340 billion on residential repairs and renovations in 2018? QuestionPro Audience conducted a survey with 500 homeowners across the United States to gauge homeowner trends, future renovation plans and spending habits for spring 2018.

eBooks | Conduct an Online Survey

Conduct an Online Survey

How to Effectively Conduct an Online Survey

Learn how to set objectives, create an unbiased sequence of topics, and conduct effective online surveys through several tried and true methods.

eBooks | MaxDiff Scaling

MaxDiff Scaling

Introduction to MaxDiff Scaling

MaxDiff Scaling is an approach for obtaining preference scores for brands, brand images, product features, advertising claims, and much more.

eBooks | Conjoint Analysis

Conjoint Analysis

Introduction to Conjoint Analysis

Through this ebook, learn how to develop market simulation models that can predict consumer behavior by using Conjoint Analysis.

eBooks | TURF Analysis

TURF Analysis

Introduction to TURF Analysis

TURF Analysis helps analyze market potential and devise optimal communication and placement strategies through multiple choice.

eBooks | Online Survey Questions

Online Survey Questions

Writing Great Online Survey Questions

Avoid some of the most common pitfalls when creating a great questionnaire. In this ebook, you will learn how to design a great survey and optimize questions.

eBooks | panel-management


Introduction to Panel Management

Learn the importance of Panel Management services for online research and how a panel can help you build better relationships with your customers.

eBooks | MicroPanel


QuestionPro MicroPanel

The QuestionPro Panel Network is designed for companies interested in developing, managing and monetizing custom online panels.

eBooks | Mobile Field Surveys

Mobile Field Surveys

Mobile Field Surveys Using SurveyPocket

QuestionPro SurveyPocket provides a complete solution for mobile field survey data collection and analysis between surveyors across different locations.

eBooks | Salesforce’s CRM Platform

Salesforce’s CRM Platform

Integrate Surveys with Salesforce’s CRM Platform

Learn to Integrate Customer Surveys into Salesforce's CRM Platform for clear effective business results.

eBooks | Text Analytics

Text Analytics

Learn the Importance of Text Analytics

QuestionPro text analytics focuses on the techniques you can use to extract the value out of the open-ended comments of respondents.

eBooks | Mobile Research

Mobile Research

Mobile Research Solutions

QuestionPro Mobile Research provides a complete solution for mobile field survey data collection and analysis.

eBooks | Survey Design Tips

Survey Design Tips

Online Survey Design Tips

Learn some of the common pitfalls in creating a great questionnaire. You will learn to properly implement a survey design with optimized questions.

eBooks | Student Academic

Student Academic

Student Academic Solutions

QuestionPro is the ideal tool for your students to learn about how surveys can be used, including powerful conjoint, TURF and NPS modules.

eBooks | Culture Management


Culture Management

Many of us are envious of the cool organizational cultures that companies like Google, Zappos, and Netflix have created, but we’re missing an important point. Culture is not about being cool or even about having happy employees. It is about reinforcing what drives the success of the enterprise and subsequently being able to adapt the culture (sometimes one process at a time) as markets and internal dynamics shift. In this eBook, we’ll show you how to do that and more.

eBooks | Employee Engagement Vs Culture Management


Employee Engagement Vs Culture Management

Employee engagement and culture are the two important attributes of an organization. However, only 13% of the world's workforce seems to be actively engaged and only 12% of them believe their oragnization is able to effectively drive culture. It's time for organizations to do something different: embrace culture. It is about reinforcing what drives the success of an organization and be able to adapt the culture. In this ebook you will learn about employee engagement vs culture management.

eBooks | Using Online Communities


Using Online Communities

Online communities are a mainstream in most businesses and market research tools. According to a recent study, two-thirds of companies employ different online communities to receive a first-hand feedback to make informed decisions. Larger enterprises are more likely to have communities, with 74% indicating they have one. In this e-book you will learn about the ten effective steps to using online communities.

eBooks | Real Time Governance


Real Time Governance

Real Time Governance is the most powerful and intellectual initiative, under the Obama administration in 2009- The Open Government Initiative. The Open Government Initiative (OGI) led to many subsequent policy frameworks like Open Data,,, (Citizen Petitions) and other citizen engagement initiatives within the US federal government eco-system. To learn more about Real Time Governance, download this e-book.